Get Set, Go!
Our first Olympic inspired campaign has been installed at The British Museum. Taking inspiration from The British Museum’s collection we came up with the concept of using the ancient Greek Olympics and associated artefacts found at the museum. An impactful black and white graphic was designed incorporating ancient Greek runners, Discobolus (the famous discus thrower), Olympics wreaths and the classic Greek key border. These graphics were applied to the windows of the Great Court shops and were also developed into in-store hanging mobiles which incorporated promotional messages.
For the children’s department we designed and produced a book display unit using illustrations from The British Museum’s publication ‘How the Olympics came to be’.
The campaign is a great balance between celebrating the London 2012 Olympics and the rich history held at The British Museum.