UNIQLO – UT 2011 Launch Campaign
“Art, music, photography, design, manga, characters, brands.”
T-shirts bringing today’s culture to the world. That’s UT.
To launch such a diverse range of T-shirts including Disney, Antoni & Alison, Bigbang, Care Bears and Cath Kidson, Uniqlo asked PLANarama to supply and install various stacks of retro televisions finished with fluorescent colours and UT brands – these T.V’s played a series of UT film clips.
The televisions were stacked using metal frameworks and the end result was an impactful window and instore display which showcased the diverse UT brand to its full effect.