Casio, 20th year of G-Shock

Casio, G-Shock


This year, Casio celebrated the 20th anniversary of G-Shock with Mr. Ibe himself! We helped out by producing artwork to be displayed around the event at Kouzu, creating bespoke shoji screens, vinyls, timelines of the years of watches and boxes which housed some of the best and newest creations – the watches were set among moss, stones and spotlighted. We added subtle touches of a Japanese influence to create an immersive experience for guests at the pop-up store. It was a great opportunity to work with such an iconic brand and help celebrate a milestone anniversary.

We also produced a store takeover, creating an area for Mr. Ibe’s signing with his biggest fans, a timeline which flowed throughout the store, samurai watches displayed around the 2016 watch and an exploded layered acrylic printed watch.