New York based luxury Fashion Company, ‘Coach’ approached PLANarama to execute their design for four of their European stores in London’s Bond Street, Regent Street and White City and their Calle Serrano store in Madrid. The same design had to be produced in three ways to suit the different windows and specific constraints; the different results were all striking and demonstrated our ability to adapt the same brief to suit the particular needs of our client. For their Bond Street flagship store we mounted glass neon on to clear acrylic, which allowed light into the store as well as allowing shoppers to be able to look in, whereas for this Regent Street scheme we mounted the glass neon onto lacquered wood to give a beautiful contrast and allow the neon to glow onto the wooden background.