Carnaby Christmas

Diesel

We worked with Diesel on Christmas to clad the outside of their Carnaby Street store with their designs which will be on some very beautiful wool jumpers! The whole campaign was based around ‘Say No To Uncool Wool’.

The patterns are controversial but very cool, including a snowman who doesn't care and some naughty sheep. We clad the building using digitally printed vinyl which was wrapped around the whole of the store. We finished off the building by adding some di-bond Bertha sheep heads which is what the whole campaign is based around. There is a famous sheep where Diesel all started called Bertha and she is the star of the campaign; she even did a photoshoot with Diesel.