Scanning Bean

Window display for DNAnudge, Covent Garden

Planarame were approached to create a bespoke window display for DNAnudge, who specialises in DNA-based nutrition and skincare. Our task was to create a visual solution that would both attract attention and communicate the brand message to the public.

For this, we decided to create an oversized bean which would scan a barcode, showing either a red or green light, as depending on the customer's DNA and the product they scanned with their DNAnudge scanner, the light on the bean would turn either green (for a good match) or red (for a bad match). This created a fun and interactive way for customers to engage and understand.

The DNAnudge window display was a great success, attracting attention and helping to communicate the DNAnudge brand message in a creative and memorable way.