Easter King Cross Pop-Up

Godiva, St Pancras International

To celebrate Easter, luxury Belgian chocolatier Godiva set up a pop-up shop within the concourse of St Pancras International train station. The store was open for the duration of Easter, and offered a range of Easter eggs and other chocolate treats.

For the pop up store, we designed a large open middle Easter egg shelving unit, using the Godiva yellow gold as the base colour and adding accents of their turquoise which was taken from the Easter packaging. Producing a yellow gold circle floor, we followed the shape with some curved white units which sat perfectly around the display. The shelving fixture was designed to sit Proudly in the center of the pop up store as an attention-grabbing point of sale. It created an interactive space for customers to browse and engage with the easter eggs on display.

The pop-up was a great success, with many people taking the opportunity to stock up on Easter treats before they travelled. Godiva's presence at the station helped to add a touch of luxury to the Easter break, and generated excitement among passengers.