Planarama collaborated with Lee to produce a beautiful shimmering pop-up POS display at Selfridges, to celebrate an incredible 125 years! Using shades of blue and silver shimmer discs, we clad them to an existing area which mapped out their space, as well as creating a sparkling wave in front of their clothing unit which truly displayed the gradient of shimmer discs. To complete the scheme we added a 125 displayed proudly on top of the POS unit surrounded by the incredible clothes Lee where promoting for this campaign.