meet, spray, love
Our Valentine's scheme for Penhaligon's plays on the phrase 'Eat, Pray, Love' where the customers are invited to meet the fragrance, spray the perfume and of course fall in love with it! Working with our sister company Brilliant Neon, they produced this phrase in LED lighting onto the scroll in each window as if to be a romantic love letter from the company themselves to the customer. The huge silhouette of a perfume bottle spraying this phrase links the whole window together adding that necessary yet perfect touch. In store, customers are invited to write their own personal love letters describing what their favourite fragrance reminds them of, answers varied from special loved ones to memorable summers evenings! We rolled this window scheme out to UK, Europe, Asia and US stores.