Video courtesy of Urban Beauty United and Thinking Juice

We worked with Thinking Juice Agency to help produce a pop-up event and PR day, at the heart of the event we created a large balloon wall, shaped into a circle, made of hot-pink balloons with the words ‘BE YOU BE CONFIDENT’ in gold across the side. There was a gap in the middle of the balloons that people entered through for a photo-op within the balloons. We produced signs saying #beyoubeconfident so people could pose for pictures together, or by themselves, showing their confidence. We had two talented make up artists positioned outside the balloons giving tutorials as well as giving beauty tips.